We pride ourselves on offering only the most innovative and highest-quality products under the REEL ACTION™ brand.
Our Story
At Reel Action™, we've been passionate about fishing for over 40 years. Our founders, Lloyd & Noah Nelson, started the business out of our love for the sport and desire to share it with others. Since then, we've been dedicated to developing the most innovative, performance driven fishing products to our fellow fishing enthusiasts.
Our Mission
Our mission at Reel Action™ is to help every fisherman, from beginner to pro, have the best possible fishing experience. We do this by offering a wide range of customized trolling lure products. We offer components for the DIY, replacement parts to maximize your investment as well as fully assembled customized lure and sets. Contact us if you need personalized advice and tips from our experienced staff.
We are focused on offshore fishing products to ensure your experience on the water chasing those trophy tournament winners pays off! Whether you're targeting Marlin, Sailfish, Tuna, Wahoo, Dorado, Kings or other pelagic species, we've got you covered. Our team is always happy to recommend products based on your specific needs and preferences.
