REEL ACTION™ CUSTOM LURES

THE NEWEST INNOVATION IN OFF-SHORE FISHING

Our high-tech lure harnesses the combined power of cavitation movement, sonic emissions and vibrations, light pulses and mesmerizing visual simulants to create an irresistible lure that game fish simply can't resist!

SHOP LURES

INSPIRED BY NATURE, DESIGNED FOR PROS.

the ultimate tactical lure with

Cutting-Edge Technology

Pulsating Lights

Integrated LED lights pulsate, replicating the rhythmic patters of gill movements while visually stimulating a strike response from predators.

Movement

Introducing the ultimate fishing companion; our innovative trolling lure. With three powerful front jets, it generates enticing movements, creating realistic in water movement.

Sound

As the lure swims from side to side, Stainless Steel bearings replicate sound emissions of bait fish luring predators to strike.

Custom Weights

Tailor your lure's depth and speed with adjustable weights and Jet Heads to allow you to precisely target specific fish species in a variety of conditions.